CHICAGO, June 23 (Bernama-BUSINESS WIRE) -- Global Market Research Company Euromonitor International released today new toys and games industry data. According to the new research, global sales of toys and games reached USD $179.7 billion in 2015 with in-game purchases and construction toys accounting for 30 percent of sales across the industry.
In-game purchases were the biggest driver of revenue growth for video games, increasing 21 percent in 2015 to reach USD $44.6 billion. Mobile games reliant on purchases and the proliferation of smartphones was the main driver, but in-game purchases are becoming common in console and computer games.
In-game purchases were the biggest driver of revenue growth for video games, increasing 21 percent in 2015 to reach USD $44.6 billion. Mobile games reliant on purchases and the proliferation of smartphones was the main driver, but in-game purchases are becoming common in console and computer games.
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