NEW YORK, May 14 (Bernama-GLOBE NEWSWIRE) -- bRealTime and Clearstream have merged to form EMX, a new programmatic marketplace. EMX will offer more powerful media solutions across supply, demand and data to publishers, advertisers, ad tech providers and agencies, including increased efficiencies, heightened transparency and an overall lift in ROI.
EMX combines the services of bRealTime, an automated global marketplace specializing in direct-to-consumer access through technologies like header bidding, with Clearstream, the leading deterministic data and decisioning platform for advertisers and brands. As an integrated business, EMX gives clients access to a unified supply chain providing access to more audiences on all screens, including TV, OOH, mobile and desktop.
EMX combines the services of bRealTime, an automated global marketplace specializing in direct-to-consumer access through technologies like header bidding, with Clearstream, the leading deterministic data and decisioning platform for advertisers and brands. As an integrated business, EMX gives clients access to a unified supply chain providing access to more audiences on all screens, including TV, OOH, mobile and desktop.
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