KUALA LUMPUR, Dec 17 -- Outbrain, the world’s leading discovery and native advertising feed for the open web has appointed Nathan Jackson as the new Head of Sales for the APAC region.
According to a statement, this latest addition to the region’s leadership marks a further step towards Outbrain’s strategy of strengthening the group’s presence.
An innovative leader in the digital media space, Jackson brings more than 10 years of experience working closely with publishers, technology and data platforms.
In his new role, he will drive the strategic commercial and programmatic leadership and deepen industry knowledge of native advertising to this key growth region.
Jackson will manage the advertising revenues and oversee sales teams, which are based in Australia and Singapore, across the region.
“Advertisers, publishers and technology platforms must work together to create a high quality and innovative online experience. I am confident that the combined experience and talent of our regional leadership team will allow us to further develop key partnerships in the region,” said Outbrain MD International, Alexander Erlmeier.
Outbrain first started operating in the region in 2012 with main offices in Sydney and Singapore. More recently, the business has expanded into new markets, including China and India, as well as established a strong network of premium publisher partners including REA, NZ Herald and Mediacorp.
-- BERNAMA
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