KUALA LUMPUR, Aug 19 -- The ‘Brightcove Q2 2020 Global Video Index Entertainment and Media Edition’ has found that OTT streaming of entertainment content continued to dominate, even as governments began loosening stay-at-home restrictions.
Published by the world’s leading video technology platform, Brightcove Inc, the data suggests that consumers’ media consumption habits may be permanently shifting away from linear TV, cementing streaming as the go-to choice for entertainment viewing.
Brightcove’s Q2 2020 Global Video Index analyses hundreds of billions of recent data points from Brightcove’s customers globally to provide insights into how viewers are watching video content.
The Q2 data shows that consumption of news and entertainment content nearly doubled (40 per cent) from Q1 (23 per cent) – a significant finding, considering Q2 typically sees slower growth in video viewing compared to Q1.
Looking at the first half of 2020 compared to 2019, the number of views overall is up more than 30 per cent, according to a statement.
In addition, where consumers choose to view their content is also shifting. Connected TVs saw the most growth in Q2 (160 per cent year-over-year), indicating a resurgence in larger screens as the viewing medium of choice for entertainment.
Other notable findings that are specific to the Asia-Pacific region include: smartphones are the primary screen for video; Android-based smartphones continue to dominate the market; and consumers increasingly watch ultra-long-form content on mobile devices.
The Brightcove Q2 2020 Global Video Index Entertainment and Media Edition is available at https://www.brightcove.com/en/video-index.
-- BERNAMA
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