KUALA LUMPUR, Jan 11 -- VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, has announced a transformation plan for its Asia Pacific operations focused on evolving the region’s organisational design and footprint, and building new capabilities to accelerate growth for its brands.
“Today’s announcement reinforces our commitment to invest in our business across the Asia Pacific region, while also supporting VF’s overall transformation plan to become a more consumer-minded, retail-centric and hyper-digital enterprise,” said VF’s Chairman, President and Chief Executive Officer, Steve Rendle.
As part of its transformation initiative, VF will move the centre of its brand operations from Hong Kong to Shanghai where the company currently employs approximately 900 office and retail associates.
VF’s Asia Product Supply Hub, which serves as the base of operations for its global supply chain in the region, will also move from Hong Kong and relocate to Singapore.
An additional shared services centre for the region will be established in Kuala Lumpur. VF will activate a phased transition plan to guide these relocations over the next 12 to 18 months with the first moves expected in April this year.
By placing its brands’ centre of operations in Shanghai, VF aims to forge stronger and more relevant relationships with Chinese consumers, according to a statement.
Meanwhile, relocating its Product Supply Hub to Singapore will enable greater integration across VF’s global supply chain network, which also includes key hubs in Europe and the Americas.
VF’s additional shared services centre in Kuala Lumpur will help the company further expand the footprint of the back-end business functions that support its brands and supply chain operations across the Asia Pacific region.
-- BERNAMA
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