KUALA LUMPUR, April 14 (Bernama) -- Agthia Group PJSC revealed its long-term strategy to become an F&B leader in the Middle East, North Africa and Pakistan (MENAP) region and beyond by 2025.
The strategy is built on three strategic pillars (growth, efficiency and capability) and is designed to extend the Group’s market leadership, provide significant value for all stakeholders and continue to drive profitability growth with a consumer-centric approach.
The Abu Dhabi-based organisation is engaged in manufacturing, distribution and marketing of a wide range of F&B products, including popular regional brands such as Al Ain (water), Al Foah (dates), Al Faysal Bakery & Sweets (bakery) and Grand Mills (flour and bakery).
Agthia Group Chairman, Khalifa Sultan Al Suwaidi said: “The strategy will unleash the full potential of the exceptional capabilities we have built, create greater opportunities for our people, and act as a catalyst for us to again set new benchmarks in the F&B industry.”
In a statement, Agthia Group Chief Executive Officer, Alan Smith, said: “Our strategy stems from an indepth assessment of the business and a clear vision of where we want to go. We will continue to get leaner, protect our core business and ensure that our progress is agile and deliberately paced.”
On growth, Agthia will deliver by upscaling in priority markets, expanding into value-add categories and driving margin improvement by 2025.
“The strategy will generate cost and revenue synergies through cross-selling opportunities and enhancing the Group’s regional brand portfolio,” explained Smith.
Agthia’s key focus for the next five years includes digitalising performance management systems and implementing change initiatives across the board with continued emphasis on sustainability and innovation.
The Group will continue to drive efficiencies in its operations, optimise product portfolio, maintain a principled allocation framework and adopting a best-in-class Environment, Social & Governance agenda to enhance consumer experience and deliver shareholder returns in line with global standards.
For more information, visit www.agthia.com
-- BERNAMA
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