KOREA TOURISM ORGANIZATION LAUNCHES NEW GLOBAL CAMPAIGN 'COME PLAY WITH KOREA, K-VIBE FESTA' USING METAVERSE

 

A new campaign 'Come Play with Korea, K-VIBE Festa' using the metaverse platform on an extended reality (XR) to provide a new traveling experience to Korea is launched. As part of the campaign, Korea Tourism Organization introduces Korea's diverse attractions with 'K-Travelog', the Korean virtual travel experience platform, and provides the 'K-VIBE in ZEPETO' program that connects 3D avatars to Korea’s representative tourist destination Gyeongju. In addition, a 'K-VIBE Concert' with top K-pop artists will be held with Korean local attractions (K-Local) implemented on XR in the background, to display the charms of Korea. (Graphic: Business Wire)  

- A new traveling experience by touring trendy local attractions in Korea virtually -

- Spreading the charms of Korea around the world with K-Travelog, K-VIBE in ZEPETO and K-VIBE CONCERT -

 

SEOUL, South Korea, Nov 23 (Bernama-BUSINESS WIRE) -- The Ministry of Culture, Sports and Tourism (Minister Hee Hwang) and the Korea Tourism Organization (President Young-bae Ahn) launched a new campaign 'Come Play with Korea, K-VIBE FESTA' using the metaverse platform on an extended reality (XR) to provide a new traveling experience to Korea before visiting in person. Korea has gained more attention since the launch of the “Feel the Rhythm of Korea” series last year with songs such as “Tiger is Coming Down”.

With the new campaign, the Korea Tourism Organization (KTO) uses the metaverse to introduce the unique features and charms of each region to the users around the world.

As part of the campaign, KTO introduces Korea's diverse attractions with 'K-Travelog', the Korean virtual travel experience platform, and provides the 'K-VIBE in ZEPETO' program that connects 3D avatars to Korea’s representative tourist destination Gyeongju. In addition, a 'K-VIBE CONCERT' with top K-pop artists will be held with Korean local attractions (K-Local) implemented on XR in the background, to display the charms of Korea.

Through K-Travelog, KTO provides a chance to experience Korea indirectly with a personalized itinerary. Various attractions and eateries in cities across the country including Busan, Andong, Gyeongju, Daegu, Yangyang, Seoul and more will be featured on its official website (www.kvibefesta.com), opened on November 16, 2021. Users can make a travel itinerary and plan their next dream trip to Korea.

In addition, the Korea Tourism Organization will use the images of the campaign participant to create a travel video, which will be given to the participant as a gift. Through the video, participants can feel as if they were actually in Korea. The participants will also have a chance to receive a 'K-Random Box' containing limited-edition goods of Korean cultural items and K-pop artists. On the campaign page, a 'Fan Letter Event' will be held, where users can select an artist and location he/she wants to travel in Korea with. 

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