HEILONGJIANG TOURISM CONFERENCE TO OPEN IN JIXI CITY ON JULY 8 – 9

The autumn landscape of the Xingkai Lake embankment in Mishan, Jixi City, Heilongjiang Province (drone photo)

KUALA LUMPUR, July 3 (Bernama) -- The eighth Tourism Industry Development Conference in Heilongjiang Province will open in Jixi City from July 8 to 9, under the theme "Integration, Innovation, and Opportunity".

Centred on the theme and guided by principles of simplicity, safety and excellence, the conference aims to build platforms for cultural-tourism exchange and cooperation, innovative applications, and consumption upgrading.

It will showcase Heilongjiang’s ecological beauty, industrial heritage, culinary offerings, and openness, further unlocking the potential of cultural and tourism consumption, according to a statement.

During the conference, Jixi City will roll out a series of curated travel itineraries built around three themes, namely "Ignite the Games, Rock the Lakes", "Drive the Border, Embrace Wellness", and "Explore the Countryside, Learn Through Play".

A range of visitor-friendly incentives will also be introduced, including dining discounts, guaranteed accommodation packages, free admission to scenic spots, and shopping promotions, aimed at enhancing the overall travel experience.

The Department of Culture and Tourism of Heilongjiang Province Deputy Director, Jiang Xingcheng said this year's conference features three highlights.

First, driven by integration, it seeks to build a new landscape for all-for-one tourism by promoting deeper links between culture and tourism with industry, agriculture, commerce and sports, including the development of a signature travel IP linked to sporting events.

Second, driven by innovation, the event will leverage digital and intelligent technologies. A dedicated smart culture and tourism exhibition zone will feature applications such as AI-powered tourism services, metaverse immersive experiences, and digital intangible cultural heritage displays.

Third, as a platform for cooperation, the conference will strengthen international engagement through the Belt and Road Initiative, bringing together government and business representatives from 13 countries and regions and expanding Heilongjiang’s global cultural and tourism partnerships.

-- BERNAMA