KUALA LUMPUR, Oct 24 (Bernama) – Tribe Builder Media has announced the rollout of its comprehensive new analytics software – taking proven results-driven media agency to the next level.
Tribe Builder Media said in a statement, now it can provides clients with comprehensive AI and data-science backed tools to leverage publicity and build business.
The new software features full-fidelity data and comprehensive campaign reporting – clients can now listen, analyze and optimize its PR campaign/strategy in real-time.
These tools quantify PR’s influence on business results and enable clients to build the most effective communication strategies.
The analytics also include benchmark performance, competitive comparison, measure brand value, quantify impact of coverage on goals and use social and traffic analytics to identify.
"Our goal is to change the narrative around PR, which tends to have a bad rap due to lack of accountability and ability to measure PR's impact,” said Tribe Builder Media chief executive officer, Danielle Sabrina.
“Brand communication is more than just shooting out a press release with the latest company news, and content creation is more than just ghost-written blog posts. It’s about developing a voice, a story, a stance and most importantly, an experience to achieve buzz-worthy, sales-driving results," she added.
Tribe Builder Media also includes the new analytics service in its monthly PR retainers at no additional cost. More information at tribebuildermedia.com
-- BERNAMA
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