Beginning April 27 in Singapore, the campaign will use #515Unite #MLBB hashtags and will feature exciting events, carnivals and roadshows to promote Mobile Legends.
Interesting activities have been lined up for all Mobile Legends gamers, e-sport fans and the general public. Among them are customised in-game mode (during campaign period only), a showcase of trailer across all Golden Village cinemas, treasure hunts, and a cosplay competition.
The offline 515 United We Win live event will be held across several locations such as the AMK Hub (Apr 27), Bugis Junction (May 4), Scape (May 11) and City Square Mall (May 19).
The event presents a chance for participants to win merchandise like goodie bags (which includes lanyard & keychain), t-shirt, limited edition Miya Figurine and an EZ-Link Card.
Moonton's regional marketing manager for South-East Asia, Nelson Woon, said e-sport is growing in Singapore and Southeast Asia and Mobile Legends is currently one of the biggest titles in the region.
He added that even the Olympic Council of Asia has realised that the global viewerships and content value for e-sport had overtaken traditional sports, and what follows next would be the revenue comprising sponsorships, content and media rights as well as ticketing and merchandise.
-- BERNAMA
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