KUALA LUMPUR, May 3 (Bernama) -- AdColony, the mobile performance marketplace has launched a US$5 million Advanced Monetization Program (AMP), a tailored incentive set encouraging publishers to adopt the latest in-app monetisation technologies via AdColony’s SDK. (US$1 = RM4.14).
AdColony offers publishers in the marketplace 100 per cent revenue share for 90 days, 15 per cent user acquisition credit and up to 10 per cent bonus on first position waterfall deals to those who participate.
“AMP is designed to support game developers with both monetisation and user acquisition efforts, helping them take the leap with the most technologically advanced monetisation solution in the market,” said AdColony head of performance, Vikas Gulati.
AdColony not only has the technology to enable best-in-class mobile ad creative but is also integrated with advanced bidding solutions from Google, Fyber, MoPub -- enabling publishers to maximise revenue on a real-time, impression by impression basis.
By combining its solution offerings with personalised account management teams, AdColony is able to constantly optimise supply and demand to maximise publisher results.
More details about the programme at https://www.adcolony.com/amp
-- BERNAMA
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