KUALA LUMPUR, Oct 22 -- Tommy Hilfiger, one of the world’s most recognised premium designer lifestyle groups owned by PVH Corp, has appointed Michael Scheiner as Tommy Hilfiger Global Chief Marketing Officer, effective Oct 28.
“We are thrilled to have Michael join our world class Marketing Organization, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors,” said Tommy Hilfiger Global & PVH Europe Chief Executive Officer, Daniel Grieder.
Scheiner will utilise his passion and experience to lead the company into a new era of innovative marketing strategies – particularly across digital and experiential platforms – to reach and engage the next generation of consumers.
He joins Tommy Hilfiger from Hollister Co where he served as senior vice-president (global marketing). His work helped to move Hollister into the top five brands among teens in Piper Jaffray’s Fall 2019 Taking Stock survey and supported Hollister’s recognition as a Top Omni-Channel retailer.
Scheiner will relocate to the Tommy Hilfiger global headquarters in Amsterdam, the Netherlands, according to a statement.
“I am excited to work closely with Tommy, Daniel and the company’s talented marketing teams around the world to write the next chapter as Tommy Hilfiger celebrates its 35th anniversary next year,” said Scheiner.
More information at https://usa.tommy.com/en.
-- BERNAMA
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