KUALA LUMPUR, Nov 1 -- Zynga Inc, a global leader in interactive entertainment has collaborated with Emmy Award-winning actor, producer and director, Alec Baldwin.
Baldwin, a long-time player of Zynga’s iconic mobile game, Words With Friends, joins the title’s ongoing 10th anniversary celebration with a promotional content campaign.
He also lent his signature wit and wry sensibility to humorous video vignettes that will be released over the next several months.
As part of the game’s anniversary celebration, players voted for ‘journey’ as their ‘word of the year’, a testament to the friendships and community in Words With Friends.
Zynga president (Publishing), Bernard Kim said: “Alec Baldwin not only partnered with us on this campaign, but was a true co-collaborator, from the early creative planning to shoot.
“He didn’t just bring his chops as an actor to set, he worked with our team to develop the concepts, hone the dialogue and be a true creative force for this content series.”
According to Baldwin, it is incredible to recollect his early days playing Words With Friends.
“From playing on sets between takes, with colleagues, filmmakers and crew, to now, with my daily matches with my father-in-law in Spain, the game has been a constant in my life over the past decade.”
To stay up to date on this campaign, follow https://www.facebook.com/WordsWithFriends/, https://twitter.com/WordsWFriends and https://www.instagram.com/wordswithfriends/
-- BERNAMA
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