INVNT GROUP Develops and Builds Three Immersive Brand Experiences
New York, NY, Oct 1 (Bernama-GLOBE NEWSWIRE) -- [INVNT GROUP] and PepsiCo have strategically partnered to design and build three one-of-a-kind, interactive, and educational pavilions opening October 1st , 2021. Each pavilion is designed around core sub-themes of Mobility, Sustainability, and Opportunity.PepsiCo’s global brands including Aquafina®, Gatorade®, Pepsi® and Lay’s® headline the landmark pavilions; designed with the power of connectivity and sustainable futures in mind.
Each pavilion has taken acute dedication, creativity, and labor - logging 6,032 hours for the Aquafina The Drop pavilion, 5,815 hours for the Gatorade The Bolt pavilion, and 5,943 hours for the Pepsi & Lay’s The Plus pavilion. Through advanced modular methodologies, INVNT GROUP in partnership with it’s on the ground fabrication partner in Dubai, Bespoke Modular Systems, has designed and engineered the pavilions with eco-conscious materials and considerations.
Scott Cullather, President & CEO, INVNT GROUP notes, “We’ve been working collaboratively with PepsiCo since 2006 on many of their largest activations and brand engagements across the portfolio. We are thrilled to continue that partnership through our purposeful work. The entire world will be present at this magnificent event, and we look forward to entertaining, educating, inspiring, and delighting.”
Jamal Wick, Managing Director, Bespoke Modular Systems added, “We are thrilled to support INVNT GROUP in bringing to life their designs for these iconic pavilions and can’t wait for the world to experience them firsthand this October.”
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