KUALA LUMPUR, Dec 14 (Bernama) -- Tommy Hilfiger, owned by PVH Corp. has announced the six finalists of the 2021 Tommy Hilfiger Fashion Frontier Challenge, who were carefully selected from over 430 applications received from startups and scaleups globally.
The six finalists, namely Clothes to Good: South African-based social enterprise; Haelixa: Switzerland-based product traceability technology; MAFI MAFI: Ethiopia-based sustainable fashion brand; Lalaland: Netherlands-based platform; SOKO: Kenya-based jewelry business; and, UZURI K&Y: Rwandan-based eco-friendly shoe brand.
“The Tommy Hilfiger Fashion Frontier Challenge embodies our long-standing mission to harness the power of fashion to foster inclusivity, representation and change,” said Tommy Hilfiger in a statement.
Building on Tommy Hilfiger’s sustainability vision to Waste Nothing and Welcome All, the third edition of the programme strives to continue amplifying and supporting black, indigenous and people of colour (BIPOC) entrepreneurs who are working to advance their communities, while fostering a more inclusive future of fashion.
With the need to drive impact in the industry more important than ever, the third year of the Tommy Hilfiger Fashion Frontier Challenge was done completely virtual to overcome the ongoing restrictions and challenges of the COVID-19 pandemic.
Over a multi-step year-long process, applications were thoroughly reviewed by internal and external experts based on a dedicated set of criteria including potential social impact and market growth.
The six finalists will pitch their business ideas to a jury panel consisting of business and sustainability leaders at the virtual global Tommy Hilfiger Fashion Frontier Challenge final event on Jan 12-13, 2022.
The jurors overseeing the final event include Tommy Hilfiger; Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe; and, Yara Shahidi, award-winning actress, producer and change agent.
Arooj Aftab, content creator, illustrator, writer and founder of #DonewithDiversity, will host the final event where the jury will award €200,000 to be split between two chosen winners in order to support their ventures. (€1 = RM4.769)
-- BERNAMA
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