KUALA LUMPUR, March 19 (Bernama) -- Sabio, a customer experience
solutions specialist, has acquired Bright UK Ltd, the customer service data and
analysis experts to offer bespoke consultancy and SaaS data solutions.
The solutions deliver insights to contact centres, allowing them to operate more effectively through a unique combination of real-time customer feedback analysis, comparative benchmarking and employee surveys.
The acquisition follows Lyceum Capital´s strategic investment in Sabio, and is part of an ongoing acquisition plan to broaden the company´s solution portfolio.
Adding Bright complements Sabio´s March 2017 acquisition of Rapport, the SaaS software and analysis services vendor, and significantly strengthens Sabio´s insight services portfolio.
This provides an unrivalled holistic approach to analyse customer and employee satisfaction, offering clients both a technological and a professional serviced approach to improving the service experience.
"Sabio is focused on supporting our clients in delivering brilliant experiences across the entire customer journey, " said chief executive officer of Sabio Group, Andy Roberts.
"And the addition of Bright´s solutions and services to our portfolio will support our customers in driving further operational and financial value from their CX programmes, " he added.
Meanwhile, managing director of Bright UK, Mats Rennstam commented that joining Sabio was a smart move for Bright as it gave them the opportunity to not only combine with an innovative customer experience leader, but also to share their data insights with Sabio´s broader global client base.
-- BERNAMA
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