Wednesday, December 5, 2018

Cidekick receives RM775,000 seed funding from Cradle Fund

KUALA LUMPUR, Dec 5 (Bernama) -- Local start-up Cidekick Sdn Bhd, a temporary manpower solutions provider, plans to expand nationwide and build a mobile app after receiving RM775,000 in seed funding from Cradle Fund Sdn Bhd’s (Cradle) DEQ800 programme.

Cidekick Chief Executive Officer and Founder Philip Phua said the planned mobile app would allow both employers and temporary workers to carry out transparent process, hassle-free engagements.

He said the company aimed to be more than just a resume collecting portal for temporary manpower and to help companies address operational cost challenges with access to temporary talents. 

“A substantial part of the modern-day workforce are temporary workers, sometimes also known as ‘gig workers’ who are typically hired for short periods. 

“Given that most companies prefer to roll their cash flow for other business purposes, remuneration to temporary workers may not be a priority expense and this may not reflect well on the company’s image,” Phua said in a statement today.

He said traditional staffing agencies took higher commissions which could result in businesses paying more for less quality or workers being paid less than what they should be entitled.

“Cidekick was conceptualised to help both parties manage the pain points and provide the support services needed with the ultimate goal of helping employers gain the opportunity to reduce costs with access to temporary talents,” Phua said, adding that the company’s long-term goal was to make inroads into other Southeast Asia countries.

-- BERNAMA

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