KUALA LUMPUR, Jan 9 (Bernama) -- AdColony and Lifesight have announced a collaboration which will fuse the former’s award-winning creative and behavioural targeting expertise with the latter’s top-of-the-line retail footfall data.
The branding power of sight, sound and motion in premium apps, combined with robust insights into consumers’ physical-world behaviour to create pull-through, provides new ways for retail, automotive, CPG and other brands to drive action and engage with prospective customers at scale.
“Lifesight is delivering an innovative solution in harnessing physical-world data at scale for the APAC region,” said AdColony brand and exchange APAC vice president, Tom Simpson.
“Their location data will enable advertisers working with AdColony to truly see the impact their campaigns have within the region, driving consumers and moving the needle in a measurable, transparent way,” he added.
"With the growth of programmatic and video, technology platforms must work together to deliver what new-age marketers demand,” said Lifesight co-founder and chief executive officer, Tobin Thomas.
“One such demand is taking campaign success metrics beyond the click and getting more visibility on how it impacts physical store visits. We are excited that leading mobile advertising players like AdColony are at the forefront of driving this change and we are pleased to be powering it,” he added.
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally.
Lifesight, meanwhile, is a consumer intelligence platform that helps marketers understand, target, and measure offline consumers so they can make better business decisions and optimise ad spend.
For more information, visit https://www.lifesight.io.
-- BERNAMA
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