KUALA LUMPUR, Jan 25 (Bernama) -- The Procter & Gamble Company (P&G) has joined up with Loop to introduce new “collect and recycle” circular solutions that help eliminate waste.
Eleven P&G brands like Pantene, Febreze, Oral-B, Gillette, Pampers and Always will be available via Loop, with system-testing to begin mid-2019 in New York and Paris.
P&G scientists and engineers have developed innovative manufacturing, packaging and distribution solutions that will delight consumers and make sustainable living easy for participating consumers.
How will it work
Consumers visit the Loop website, or Loop partner retailer’s websites, and shop for trusted brands now redesigned to be packaging waste-free.
They then receive their products in Loop’s exclusively designed, state-of-the-art shipping tote that eliminates the need for single-use shipping materials like cardboard boxes.
There won’t be a need to clean and dispose of the package; when consumers finish their products, they just place the empty package into the Loop tote and Loop will pick it up directly from their home.
Loop’s team of scientists has developed custom cleaning technologies so that each product can be safely reused.
Loop promptly replenishes products as needed and returns the refilled shipping totes to the consumer.
If there is recoverable used product such as diapers, pads, razors or brush parts, they will be reclaimed to be reused or recycled.
P&G’s partnership with Loop was announced at the World Economic Forum Annual Meeting in Davos, Switzerland and further advances its ongoing commitment to turning sustainable intentions into positive everyday actions.
“We’re proud to partner with TerraCycle as the first CPG (consumer packaged goods) company to be part of this transformative programme, which is just one of the many ways we are delivering on our Ambition 2030 goals to accelerate sustainable innovation and drive circular solutions. The time to act is now,” said P&G vice president and chief sustainability officer, Virginie Helias, in a statement today.
“Through the power and reach of trusted brands such as those of P&G we will be able to change consumers' habits and achieve the scale required for the model to achieve its objectives,” said TerraCycle chief executive officer, Tom Szaky.
For details, visit https://us.pg.com or https://www.terracycle.com.
-- BERNAMA
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