KUALA LUMPUR, Jan 25 (Bernama) -- Facebook has certified DoubleVerify (DV) for its Brand Safety capability within the Facebook Marketing Partners (FMP) programme, providing advertisers with streamlined brand safety controls across Facebook inventory.
The integration extends objective, third-party measurement of viewability, brand safety and fraud/SIVT across Facebook ad inventory, giving global advertisers clarity and confidence in their digital investment.
The certification will expand and deepen DV’s brand safety protection across Facebook’s in-stream video inventory, Instant Articles and Audience Network, a statement said.
The social network company has developed a unique automation API that will enable deeper integration between Facebook and the DV platform, allowing direct, timely access to Facebook’s information.
Through the API, DV will be able to centralise brand safety setup and management, and automate blocklist updates to Facebook – providing comprehensive brand safety protection while saving buyers time and administrative effort.
Clients of DV will also benefit from the same comprehensive coverage on Facebook as they do across other buying platforms – including the ability to monitor more than 75 content avoidance categories, create site and app override lists, and target away from undesirable apps.
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics. More details at https://www.doubleverify.com.
-- BERNAMA
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