KUALA LUMPUR, June 24 -- OPPLE recently teamed up with four home furnishing brands - Dongpeng, Micoe, Robam and Holike - to found the first-ever Global Alliance of Chinese Top Brands (GACTB).
The five leading companies in the Home Furnishing Industry signed the cooperation agreement via a cloud signing ceremony, aiming for breakthroughs on overseas sales channels.
According to a statement, GACTB is committed to providing global consumers with a one-stop solution for high-quality home furnishing services.
“We look to join hands with GACTB members and transform China's strong productivity into global brand influences, offering consumers all over the world better products at lower prices,” said OPPLE Lighting General Manager (International Business Unit), Jin Xin.
The GACTB will uphold the values of Branding, Society, Customers and Members, empower overseas sales channels by sharing client resources, and increase collaboration in developing new markets, bidding for projects, optimising the distribution system and promoting brands on an all-win basis.
Since each GACTB member boasts a leading market share, high reputation and brand premium in their respective sector, GACTB will further boost brand influence.
In addition, each member has a strong independent R&D capability to create green products for sustainable development.
-- BERNAMA
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