HONG KONG TOURISM BOARD HOSTS WORLD'S FIRST GLOBAL ONLINE FORUM ON POST-PANDEMIC TRAVEL FOR HONG KONG, MAINLAND AND INTERNATIONAL MARKETS

Dr YK Pang, Chairman of the Hong Kong Tourism Board, highlights the importance of restoring consumer confidence in his opening remarks at today’s online forum “Beyond COVID-19: Global Tourism’s New Normal”. (Photo: Business Wire)

Chairman Announces ‘Open House Hong Kong’ to Prepare for the Return of Visitors

HONG KONG, June 30 (Bernama-BUSINESS WIRE) -- The Hong Kong Tourism Board (HKTB) hosted on 24 June an online forum titled “Beyond COVID-19: Global Tourism’s New Normal” – the first event of its kind focusing on the post-pandemic tourism prospects for Hong Kong, Mainland, Asia, and the world.

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Over 4,000 tourism industry representatives, journalists, and academics registered for the event as global industry leaders share insights into the effects of the coronavirus outbreak on travel, how the industry should respond, and the trends to expect as people begin travelling again in the post-pandemic period.

In his opening remarks, HKTB Chairman Dr YK Pang emphasised the importance of restoring consumer confidence. “As an industry, our central mission must be to give every traveller the confidence and reassurance that their trip is safe from start to finish,” he said. “Our cooperation must cross geographical and business boundaries. We must pool our knowledge and expertise and draw on our collective ingenuity to navigate the challenges that lie ahead of us.”

Dr Pang highlighted initiatives Hong Kong’s tourism industry has taken to stay ahead of the curve in containing the spread of the pandemic, and announced that the HKTB would team up with the HKSAR Government and trade partners to create “Open House Hong Kong” – a unique and region-leading travel platform to tell the world Hong Kong is a COVID-safe destination ready to welcome back visitors with attractive offerings and exciting experiences. He invited trade partners from around the world to support the platform by providing enticing offers for travelling to Hong Kong as a leading destination for visitors from every continent.

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