KUALA LUMPUR, July 15 (Bernama) -- Sweegen’s footprint in Europe became stronger after the European Union Commission published its approval of Sweegen’s non-GMO Signature Bestevia Rebaudioside M (Reb M) for use in food and beverages.
According to a statement, the approval of Sweegen’s Signature Bestevia Reb M leads the future of wellness in food and drink in Europe.
Brands in Europe now have access to the best-tasting highly sought-after stevia sweetener. The availability broadens the toolkit for sugar alternatives to reimagine food and drink, opening new doors for creating healthy products for consumers.
“Sweegen’s Signature Bestevia Reb M approval is a celebration of good health and wellness for product developers and consumers alike,” said SVP of Sales, Luca Giannone.
“This is just one of our many milestones in Europe to transform products for having a positive and lasting impact on our ever-evolving health.”
In its further commitment to Europe, Sweegen has aligned the availability of its Reb M with commercialising the high-purity sweetener at its manufacturing facility in Europe.
The facility is open in Europe for helping food and beverage manufacturers with rapid production and low cost-in-use sugar reduction solutions.
To compliment the approval of Reb M, Sweegen invested in designing and building its Innovation Studio in Reading, England, near London.
The studio opened its doors in January this year with a full applications team to collaborate with food and beverage manufacturers on exploring the entire consumer landscape to understand what trends are driving consumer behaviour, and then provide inspirational ingredients to represent those trend drivers.
Sweegen’s Innovation Studios are open globally: Southern California, Mexico City, Reading (London) and very soon in Singapore.
These studios will leverage local tastes and knowledge while serving as creative centres to explore and discover product innovations motivated by consumer trends and regional tastes.
Sweegen offers brands cost-effective and rapid innovation for sugar reduction solutions for beverage, dairy, savoury and bakery with its Bestevia Taste Solutions for Europe.
More details at www.sweegen.com.
-- BERNAMA
No comments:
Post a Comment