KUALA LUMPUR, July 7 -- Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimisation and prediction engine, has won WAN-IFRA’s 2021North American Digital Media Award in the category of Best Paid Content Strategy.
The North American Digital Media Awards honour news publishers that have delivered cutting-edge, unique and original digital media projects in the past year, according to a statement.
Chief Executive Officer and Publisher of The Globe and Mail, Phillip Crawley said: “Winning a WAN-IFRA North American Digital Media Award for the second year in a row demonstrates Sophi's ability to show the publishing industry what the future looks like.
“We are proud to be able to bring these AI and ML-powered tools to organisations across the globe.”
Sophi was developed by The Globe and Mail to help the newsroom make important strategic and tactical decisions. It is a suite of tools that includes Sophi Automation and Sophi for Paywalls as well as Sophi Analytics, a newsroom decision-support system.
Sophi is an artificial-intelligence system that helps publishers identify and leverage their most valuable content.
It has powerful predictive capabilities – using natural language processing, Sophi Dynamic Paywall is a fully dynamic, real-time, personalised paywall engine that analyses both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.
As the North American award winner, Sophi is now a contender for the WAN-IFRA World Digital Media Awards, where the winners from North America, Latin America, Asia, Europe, Africa, India, and the Middle East compete.
More details at https://www.sophi.io.
-- BERNAMA
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