KUALA LUMPUR, March 11 (Bernama) -- Persona AI, a pioneering robotics company, has appointed Michael Perry as Head of Commercial Strategy, signalling the company’s shift toward commercial deployment as it builds infrastructure to bring humanoid automation to markets such as shipyards, steel mills, and construction sites globally.
“We are building Persona to solve real problems in some of the hardest industrial environments. Now we need someone who has taken robots from the lab to the factory floor and built the commercial engine to sustain it,” said its Chief Executive Officer and Co-Founder, Nicolaus Radford.
In his new role, Perry will focus on building Persona AI’s commercial framework, engaging strategic partners, enabling early adopters and scaling customer engagements, including working with clients to deploy their first humanoids focused on heavy industrial tasks.
Perry’s appointment comes on the heels of Persona’s agreements with HD Hyundai and POSCO Group to advance humanoid automation in shipyards and steel manufacturing, as well as a pilot programme with the state of Louisiana targeting active heavy-industry environments.
A seasoned robotics and automation executive, Perry has a distinguished track record in driving commercial growth, strategic partnerships, and market expansion for advanced robotics technologies.
Persona AI in a statement said Perry’s experience across DJI, Boston Dynamics, and Dexterity AI has focused on scaling promising robotic and physical AI technology with enterprise customers.
Operating across Houston and Pensacola, Persona AI is backed by leading investors in robotics and industrial technology. The company develops humanoid robots designed to use standard industrial tools such as welding torches, grinders and power tools in human-scale environments.
Persona AI will exhibit at NVIDIA GTC 2026 from March 16 to 19 in San Jose, California, where attendees can meet the team and learn more about the company’s approach to industrial humanoid deployment.
In addition, Radford will appear as a speaker at SXSW 2026 in Austin, Texas, sharing insights on the rise of humanoid robotics, physical AI and the future of automation in real-world industrial environments.
-- BERNAMA
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