XSOLLA LAUNCHES RESELLER PROGRAM TO UNLOCK GLOBAL GAME REVENUE

Graphic: Xsolla

KUALA LUMPUR, March 6 (Bernama) -- Xsolla, a global video game commerce company, announced the debut of the Xsolla Reseller Program, a new product designed to help game developers instantly scale and capture billions in untapped revenue within local markets worldwide.

According to Xsolla in a statement, the programme eliminates the need for developers and publishers to build local infrastructure, allowing them to partner directly with official global distributors and resellers.

Game developers pursuing global expansion often face an infrastructure challenge that leaves billions of dollars uncaptured in cash-dependent emerging economies, including Southeast Asia, Latin America, the Middle East, and North Africa. Players in these regions primarily access digital content through local distribution partners.

"Most game developers face the same challenge when scaling globally: they lack the local infrastructure and direct access to regional markets, especially when building the presence independently is slow, costly, and operationally complex," said Xsolla President, Chris Hewish.

He stated that the Xsolla Reseller Program solves this by serving as the infrastructure layer between developers and vetted local resellers.

The programme transforms this latent global demand into a controlled revenue stream by connecting developers with verified local resellers through a centralised platform that handles communication, onboarding, compliance, fraud protection, and customer support.

Key benefits include maintaining full control over regional distribution strategy using SKU Availability Controls and guaranteeing compliance across all reseller partnerships through a Verified Reseller Approval Process. Developers can also optimise distribution strategies using a Unified Reseller Analytics Dashboard.

Furthermore, the programme secures revenue by eliminating pricing abuse and arbitrage with geo-fenced key distribution and built-in fraud protection. Operational overhead is significantly reduced via a Global Payout Infrastructure that automates tax documentation compliant with local requirements across more than 150 countries.

The programme has initially launched with a curated cohort of resellers and distributors in Southeast Asia and Latin America, with further global expansion planned throughout 2026.

-- BERNAMA