Friday, June 4, 2021

EVERY CLOUD HAS A SILVER LINING: THE PROSPECTS OF THE TOURISM INDUSTRY IN POST PANDEMIC

KOTA BHARU, June 4 (Bernama) -- The tourism industry is currently facing a huge challenge, but with an optimistic hope that the industry will experience a recovery process soon after the approval of interstate travel permits.

Demand for the tourism sector always exists because tourism activities have been in the hearts of the community and act as a medium that can improve the community’s quality of life.

The Covid-19 pandemic has totally changed the normal landscape into becoming chaotic worldwide.

Supply chains are disrupted, the economy is in turmoil, social activities become retarded, and many more implications that we could not have imagined. One of the most affected industries in this pandemic is tourism and its related industries such as hospitality, transportation, and other service sectors.

It is realised that this industry played a significant role in the contribution to the national GDP in 2019, which recorded approximately RM86.14 billion.

EVERY CLOUD HAS A SILVER LINING: THE PROSPECTS OF THE TOURISM INDUSTRY IN POST PANDEMIC

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