KUALA LUMPUR, June 16 (Bernama) -- LiveRamp® has announced an expanded global partnership with Carrefour to enable robust data collaboration, analytics and innovation capabilities through LiveRamp’s Safe Haven.
Using LiveRamp’s best-in-class privacy-preserving technologies, retailers, consumer packaged goods (CPGs) brands and Carrefour partners can execute safe, simple and productive data collaboration on an unprecedented global scale.
Safe Haven is currently available in the US, UK, France, China, Japan and Australia, and, with Carrefour, is expanding to Spain, Italy, Belgium, Poland, Romania, Argentina, Brazil and Taiwan, according to a statement.
LiveRamp’s Safe Haven is part of a new business unit that Carrefour is launching on this occasion: ‘Carrefour Links’, whereby the partnership was announced at a press conference in Paris recently.
By delivering data connectivity and identity management in a neutral, secure and permissioned environment, LiveRamp makes a breadth of new use cases and revenue streams possible for retailers while transforming the way they work with their supply partners.
Through Carrefour Links, Safe Haven enables Carrefour to partner more closely with its CPG partners across nine international markets to deliver enhanced data collaboration capabilities.
LiveRamp’s expanded partnership with Carrefour signals the growing momentum of Safe Haven, which now serves more than 45 customers across retail, grocery, CPG, consumer electronics and other verticals.
The leading data connectivity platform for the safe and effective use of data, LiveRamp’s recent acquisition of DataFleets brings industry-leading privacy-enhancing technologies to Safe Haven, allowing customers to implement configurable data controls.
LiveRamp’s Safe Haven makes data collaboration safe and easy for customers regardless of the technical infrastructure or cloud platform used by each party, without moving data.
More details at www.LiveRamp.com.
-- BERNAMA
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