KUALA LUMPUR, June 29 (Bernama) -- Sophi.io, The Globe and Mail’s artificial intelligence-based automation and prediction engine, has won the 2021 Digiday Media Award for Best Publisher Platform, which recognises technology that is most successful in helping publishers achieve their goals.
According to a statement, the awards honour companies, technologies and campaigns that have stood out throughout the media over the past year.
“This year, the competition was fierce and the programmes robust. Innovation and big ideas expanded the playing field for many of the winners, even in a year when quarantines limited where and how people could work — and play,” according to Digiday.
Publisher and Chief Executive Officer of The Globe and Mail, Phillip Crawley said: “It’s an honour to be chosen as the winner of Digiday’s Media Award for Best Publisher Platform.”
“We aren’t often up against companies in both the media and marketing industries but our investments in Sophi have been driven by the understanding that our technology can directly drive performance and economic growth for companies across a large range of industries.”
Sophi is an artificial-intelligence system that helps publishers identify and leverage their most valuable content.
It has powerful predictive capabilities – using natural language processing, Sophi Dynamic Paywall is a fully dynamic, real-time, personalised paywall engine that analyses both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.
Sophi Site Automation autonomously curates digital content to find and promote the most valuable articles, placing 99 per cent of the content on all of The Globe and Mail’s digital pages, including its homepage and section pages.
More details at https://www.sophi.io.
-- BERNAMA
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