KUALA LUMPUR, Dec 30 -- [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ has announced the strategic acquisitions of four historied live event production companies: ITP LIVE, InSync Production Services, Thunder Audio, and Morpheus Lights.
Led by President and Chief Executive Officer, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward thinking brands everywhere, impact the audiences that matter anywhere, according to a statement.
“The dedicated search for these four companies has been in development for over 18 months. These acquisitions will expand our innovation capabilities, allowing INVNT, our live events business, to offer our customers the ultimate in live events and experiential activations,” said Cullather.
[INVNT GROUP] consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; branded content studio and content marketing agency HEVĒ; collegiate events and experiences, INVNT Higher Education, the original global live brand storytelling agency, INVNT and now ITP LIVE consisting of: InSync Production Services, Thunder Audio and Morpheus Lights.
The companies will continue to operate under their current names and service their existing roster of clients, seek new clients, and provide services to synergistic INVNT opportunities and projects.
Rooted in experiential marketing, [INVNT GROUP]’s expansion comes as part of a strategic, yet natural evolution. This business partnership creates a unique offering in the market, and enhances the group’s abilities to fulfill creative, technological, and strategic designs in dynamic new ways.
This transaction was structured by Wolf Karbe, CFO of [INVNT GROUP] and represented by Evergreen Advisors Capital and Center Rock Advisors. Financial terms of the transaction were not disclosed.
More details at www.invntgroup.com.
-- BERNAMA
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