KUALA LUMPUR, Jan 19 (Bernama) -- Poloniex, a global cryptocurrency exchange, is celebrating its eighth anniversary with a strategic transformation, including rebranding, new products, improved user experience, and refined global marketing strategies.
Entering its ninth year, Poloniex has refined its brand values as Passion, Prosperity and Perseverance, according to a statement.
This marks a new beginning for Poloniex. The central message that this year’s anniversary most wants to convey is ‘Evolution’, and the new brand value encapsulates Poloniex’s determination to drive progress, maintain vitality and improve user experience globally.
In addition, Poloniex is launching a brand new trading system which will deliver superior performance, an improved API, and enhanced security. New trading features and financial products will be released as well. The upgrade will significantly improve performance and provide users more liquidity than ever before.
As a global platform, Poloniex will also accelerate its expansion into international markets. Targeted marketing strategies will be developed to expand Poloniex’s global footprints in emerging markets such as the Commonwealth of Independent State (CIS), Asia-Pacific (APAC), Middle East and North Africa (MENA), and Latin America (LATAM) to drive overall business growth.
On top of that, a new Space Traveler programme that integrates the previous volunteer and referral programme will soon be available, creating a mutually beneficial collective to engage and unite local communities.
Currently, Poloniex provides custodial and trading support for over 300 tokens and 450 market pairs, as well as other financial products to connect the world to the power of digital assets.
Moving forward, Poloniex will continuously be dedicated to building a world-class and secure exchange for users worldwide.
More details at https://poloniex.com.
-- BERNAMA
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