WOMEN'S ENTREPRENEURSHIP ACCELERATOR LAUNCHES ONLINE ENTREPRENEURSHIP CURRICULUM

Deborah Gibbins, Chief Operating Officer at Mary Kay Inc. (Photo: Mary Kay Inc.)

KUALA LUMPUR, Jan 12 (Bernama) -- The Women’s Entrepreneurship Accelerator (WEA), has announced the global launch of its online entrepreneurship curriculum designed to inspire, educate, and empower women entrepreneurs worldwide.

The Online Entrepreneurship Certificate Programme was first announced during the United Nations General Assembly (UNGA 76) on the second anniversary of WEA, according to a statement.

“The WEA Online Entrepreneurship Certificate Programme is a game-changer for women and girls around the world. With the right tools and support, there’s no limit to what women can do,” said Chief Operating Officer at Mary Kay Inc, Deborah Gibbins.

WEA is a multi-stakeholder strategic partnership convening six United Nations agencies: International Labour Organization (ILO); International Trade Centre (ITC); International Telecommunication Union (ITU); United Nations Development Programme (UNDP); United Nations Global Compact (UNGC); and, UN Women, together with Mary Kay.

Developed by ITC SheTrades and powered by Mary Kay in support of WEA, the guided Entrepreneurship Certificate Programme includes 27 interactive modules enriched with over 200 videos, aiming to teach women entrepreneurs—aspiring or veteran—the skills to design and set up businesses that have potential to be economically viable.

The Certificate Programme covers the seven key stages of business development including Certificate 1: Deciding to Become an Entrepreneur (6 modules); Certificate 2: Developing the Idea – Business Ideation (3 modules); Certificate 3: Business Modelling (4 modules); and, Certificate 4: Pitching the Business (4 modules).

The WEA Online Entrepreneurship Certificate Programme is now accessible at the fingertips of millions of women directly on the ITC SheTrades website and on the WEA website.

It is currently available in English, Spanish, and French, with Arabic, Russian and Mandarin coming in 2022. It is free for all users of shetrades.com with no barrier to entry. Participants will receive a certificate upon completion of each of the seven key stages of business development.

An official launch will be held on Jan 18, in collaboration with Mary Kay. It will convene women entrepreneurs and women-owned businesses from the ITC SheTrades network worldwide.

-- BERNAMA