Malaysia, Singapore brands stamp mark in 2020-2021 World Branding Awards

 KUALA LUMPUR, March 12 -- The prestigious World Branding Awards, currently in its 12th edition, saw over 400 brands from more than 45 countries named ‘Brand of the Year’ in the 2020-2021 World Branding Awards, nominated by over 250,000 consumers globally. Amongst the top tier brands listed as Global Tier winners include CoCo, Faber Castell, Fender, Heinz, IKEA, LEGO, Lurpak, McCain, Net􀂧ix, PILOT, Spotify, Yakult, and Yamaha, according to a statement. Numerous victories were in sight for Malaysian brands with many first-time winners including AEON (Retailer – Department Stores), CS Chan (Retailer – Furniture), Digi (Telecommunications – Mobile), Thai Odyssey (Health & Beauty – Massage & Therapy), Top Glove (Healthcare – Gloves), Twisties (Snack Foods – Corn Based) and Unifi (Broadband/Internet Service Provider). Malaysia’s returning National Tier winners include Getha (Retailer – Beds & Mattresses), MR. D.I.Y. (Retailer – Home Improvement), Munchy’s (Biscuits), Spritzer (Water), and Tenaga Nasional (Energy/Power). In addition, Singapore brands that bagged the National Tier award include Axe Brand (Medicinals – Traditional), BreadTalk (Bakery), and StarHub (Telecommunications – Mobile). First-time winners from Singapore also include Ayam Brand (Canned Food), FoodRepublic (Food Courts/Halls), Kenko Wellness (Health & Beauty – Massage & Therapy), and Shopee (Retailer – Online) winning the Regional award, amongst many others. Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting, whereby 70 per cent of the scoring process come from consumer votes, and there can only be one winner in each category per country. “This is a celebration of the best marketers from across the globe. The Awards are an acknowledgment of the tireless effort of the teams that build and maintain their brand presence in an ever-changing market,” said World Branding Forum Chairman, Richard Rowles. World Branding Forum is a global non-profit organisation dedicated to advancing branding standards. It organises and sponsors a range of educational programmes. Full list of winners available at awards.brandingforum.org. -- BERNAMA