KUALA LUMPUR, March 26 -- Stibo DX and Sophi.io are partnering to integrate Sophi, The Globe and Mail’s automation, prediction and optimisation tools, into Stibo DX’s publishing platform, CUE.
According to a statement, Sophi will be a native extension in CUE’s user interface.
“As a publisher with years of experience working with Stibo DX, The Globe and Mail understands the needs of both Stibo DX and its customers,” said The Globe and Mail Publisher and Chief Executive Officer, Phillip Crawley.
“This new partnership between Stibo DX and Sophi builds on that understanding and offers easy to use, cutting-edge automation and predictive analytics to CUE’s many customers around the world, from media organisations to content-focused brands.”
Meanwhile, Stibo DX Chief Innovation Officer, Mark van de Kamp said: “As an open and extensible publishing platform, CUE is meant to be integrated with best-of-breed tools. Sophi will enable CUE users to make smarter content decisions based on real-time data and insights.”
Sophi.io is a suite of AI solutions, including Sophi Automation, which autonomously curates content to optimise webpages, and Sophi Analytics, which provides decision-making support to newsrooms and content publishers.
The Sophi team develops a custom Sophi Score in conjunction with every client to ensure that each piece of content properly reflects the value it contributes to the customer’s desired business outcomes, such as increasing conversions, loyalty and engagement.
All these capabilities will soon be available to Stibo DX’s global customer base as seamless, add-on extensions.
Sophi.io was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. More details at https://www.sophi.io.
-- BERNAMA
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