The holiday retail experience is a first between Amazon Fashion and CALVIN KLEIN, and will include exclusive styles available only to Amazon customers at the pop-ups and the online brand store. The pop-ups will be located in New York City’s SoHo neighborhood and in the city of Santa Monica in Los Angeles. Each location will sell CALVIN KLEIN UNDERWEAR products, including men’s and women’s underwear and loungewear offerings, while the online CALVIN KLEIN brand store will offer an expanded selection of both CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS product.
”We are proud to collaborate with Amazon Fashion on this exciting retail concept,” said Cheryl Abel-Hodges, head of Calvin Klein Underwear and President, The Underwear Group of PVH. “It is our goal to deliver an immersive and content-driven shopping environment to the consumer, and we are thrilled to introduce this experience to CALVIN KLEIN and Amazon shoppers, both online and offline, just in time for the holiday season.”
Visitors to the pop-up shops will be able to easily purchase by scanning a bar code in the Amazon App and having their items delivered to their home, or they can purchase in-store. Fitting rooms will contain Amazon Echo devices, which will allow shoppers to ask Alexa various questions about the CALVIN KLEIN product and experience, control lighting features, and play music of their choice.
Both pop-up shops will feature areas aimed to engage and entertain customers. Customization stations will allow shoppers to have their purchased CALVIN KLEIN UNDERWEAR items personalized with special embroidery. Content creation spaces will encourage shoppers to create their own unique, sharable social media clips. Lounge areas will connect shoppers between the bi-coastal shops via video calling on the Amazon Echo Show, allowing them to interact and share exciting content in real time.
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