Monday, March 9, 2020

PSAV® to align portfolio of companies under new master brand


KUALA LUMPUR, March 4 -- PSAV, a global leader in event experiences will align its portfolio of companies under a new master brand and assume the name, Encore. 

According to a statement, the move will unify the brands to more accurately depict the combined companies’ industry leadership, end-to-end event capabilities and service excellence.
“Encore is a strong brand in our family of companies and adoption of its name will better reflect the full suite of event capabilities we provide,” said chief executive officer, Mike McIlwain.
“Together, the brands in our portfolio provide creative, production, advanced technology and staging services to customers all around the world. We are very excited to begin this transition that strongly supports our mission to connect and inspire audiences.”
With a global footprint reaching more than 20 countries, PSAV has recorded tremendous growth in recent years extending the solutions it provides customers to create event experiences.
It has built a strong portfolio of event experience capabilities with the recent acquisitions of Encore Event Technologies and other leading brands such as Hargrove, Hawthorn, KFP, FMAV and Eclipse.
The new brand will be launched later this summer with an entirely new brand identity. Over the coming months, the migration strategy for the complete portfolio of companies will be defined, beginning with Freeman AV Canada, which will adopt the new brand name on March-end.
More details at www.psav.com.
-- BERNAMA




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