Thursday, October 15, 2020

Blue California unveils Rosavel® as natural preservation solution

KUALA LUMPUR, Oct 15 -- To help brands keep food and drink fresh in a natural and sustainable way, Blue California and biotech innovator Conagen jointly announced the commercialisation of Rosavel®, a next generation natural preservation solution with 98 per cent high-purity rosmarinic acid made by bioconversion without the colour or flavour associated with rosemary.

Rosmarinic acid is a naturally occurring polyphenolic compound in the rosemary plant, which possesses natural antioxidant and antimicrobial properties, making it ideal as a natural alternative to synthetic preservatives.

With its robust antioxidant and antimicrobial properties, Blue California’s Rosavel is the next generation rosmarinic acid changing the ingredient landscape for how food manufacturers will preserve products naturally.

According to a statement, oxidation causes deterioration of food and drink, leading to unpleasant smells, flavours, colours as well as generation of unhealthy compounds.

While the current solution is the use of synthetic antioxidants such as BHA, BHT, TBHQ and EDTA, consumers are reluctant to purchase foods with artificial preservatives or additives that sound chemical.

Starting with FDA GRAS affirmation first with commercialisation in 2021, Rosavel is headed for global regulatory approval and Rosavel® is a registered trademark of Blue California Inc.

Blue California is a vertically integrated technology company providing innovative ingredient solutions to global partners. For details, visit www.bluecal-ingredients.com.

-- BERNAMA

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