KUALA LUMPUR, Feb 9 -- The NielsenIQ Connect Partner Network (CPN) has expanded its business globally into Asia and Europe, broadening its network reach and influence while providing partners access to global data sets.
“The NielsenIQ Connect Partner Network is not only core to the success and growth of Nielsen, but also to the Consumer Packaged Goods (CPG) industry as a whole,” said NielsenIQ Global President Retail Intelligence, Johan Sjostrand.
“In addition to the network expanding into global markets, it is also continuously growing by way of the number of member companies, as we recently surpassed 100 partners.”
The diversity of markets that Asia and Europe encompass will provide unique opportunities and benefits to the CPG industry as a whole.
According to a statement, partners are provided with streamlined access to industry-leading data, enabling them to enhance their own solutions.
In a survey by the NielsenIQ CPN team, 83 per cent of partners responded that the network has created a stronger, better offering for their clients, while over 90 per cent were able to identify new opportunities due to membership.
With the network, clients and partners work with a common dataset, enabling them to easily bridge insights and save time typically spent figuring out who to work with, how to get data to who they decide to work with, and how to make sense of disparate data sources.
More details at www.nielsen.com
-- BERNAMA
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