KUALA LUMPUR, May 19 (Bernama) -- The Hong Kong Tourism Board (HKTB) recently held its annual Tourism Update event online, discussing tourism trends and sharing details of its latest strategic plans.
It involved around 2,700 trade representatives from HK, mainland and overseas travel agencies, attractions, hotels, airlines, retailers, restaurants, meeting and exhibition operators, cruise lines, and other travel sectors.
HKTB Executive Director, Dane Cheng told the representatives the HKTB was preparing to step up promotions and would launch a new round of the Hong Kong Neighbourhoods campaign.
The HKTB also hopes to relaunch mega events in physical formats to prepare for tourism recovery.
The first event to return in a physical format will be the Hong Kong Cyclothon, and the HKTB is studying the feasibility of extending its route to the HK Section of the Hong Kong-Zhuhai-Macao Bridge to add to the event’s appeal.
For other mega events to be conducted in an ‘Online+Offline’ format, new elements of interest will be added to maintain HK’s global visibility.
The HKTB will also continue to lobby for international large-scale business events and meetings to be hosted in HK.
“The global economy has started to rebound with Asia predicted to recover sooner and the Mainland expected to outperform other markets in economic growth,” said Cheng in a statement.
“As cross-border travel gradually resumes, the HKTB will launch the Open House Hong Kong platform to conduct large-scale promotions in our source markets.”
There were two forums in the event titled Seize the Business Development Opportunities in the Mainland and Greater Bay Area; and, Global Hong Kong Brands Gear Up for the Recovery.
-- BERNAMA
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