KUALA LUMPUR, Nov 3 -- Mary Kay Inc has announced sponsorship of a project to improve water security in Monterrey, in partnership with The Nature Conservancy.
The project, led by a group of female entrepreneurs, focuses on restoring local species of trees in the surrounding areas of the city of Monterrey to help maintain ecosystem services, decrease the risk and impact of floods in the city, and restore the degraded forests in the region.
“As an advocate for women’s leadership, we are very proud to see how these local leaders are steering the change in our community, playing a critical role in the preservation of our most valuable natural resource and nurturing a sustainable future for thousands of families in the region,” said Mary Kay Inc Chief Operating Officer, Deborah Gibbins in a statement.
The City of Monterrey is currently home to four million people. Located in an area naturally prone to extreme hydrometeorological events such as hurricanes and flooding, the city often faces serious water supply challenges.
Near the city is the Cumbres de Monterrey National Park, a protected natural reserve that accounts for about 60 per cent of the water that comes to the city.
The area also supports the control of heavy stormwater runoff which impacts people, local livestock, and urban infrastructure. To maintain environmental resiliency, vegetation cover needs to be restored and the production of native plants in nurseries must be ensured.
Mary Kay and The Nature Conservancy are supporting a group of female entrepreneurs in the Laguna Sanchez community who are leading a unique initiative to combat these challenges.
This group of landowners is producing several native species of plants to be used for reforestation projects in the national park. The project will not only address the rising need for these species, but also improve livelihoods for their families and rural community members.
To help tell the story of empowerment and natural conservation of Angelica and Mujeres Unidas Para La Conservación de Laguna de Sanchez, Mary Kay Inc has produced a short film in partnership with The Nature Conservancy.
More details at www.marykayglobal.com.
-- BERNAMA
No comments:
Post a Comment