KUALA LUMPUR, Jan 27 -- Mattel Inc has announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises.
Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers globally at the beginning of 2023.
“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Mattel President and Chief Operating Officer, Richard Dickson in a statement.
“As the worldwide leader in dolls, we look forward to bringing our unique Mattel Playbook approach to brand management, product and marketing expertise, and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters.”
The new licensing arrangement builds on the existing licensing relationship between Mattel and Disney for Pixar Animation Studio’s Toy Story and Cars franchises, and the recently announced global licensing agreement for Lightyear.
“By furthering our longstanding relationship with Mattel, we look forward to expanding the worlds of Disney Princess and Frozen, introducing an innovative new era of these beloved franchises through captivating products and play opportunities,” said President of Disney Consumer Products, Games and Publishing, Stephanie Young.
Through the agreement, Mattel will develop dolls based on Disney Princess including Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled, and Disney Frozen.
-- BERNAMA
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