EGGDROP TO DEBUT IN THE PHILIPPINES AFTER BANGKOK SUCCESS

Official Poster, EGGDROP Philippines (Photo: EGGDROP)

KUALA LUMPUR, Dec 21 (Bernama) -- South Korea’s Golden Hind Co Ltd announced the opening its second global store of EGGDROP, a Korean premium egg sandwich brand in the Philippines following Bangkok, Thailand.

In a statement, Golden Hind said the company has completed a multi-franchise agreement to open five stores in the Philippines, following a 10-store agreement in Thailand, the brand's first country of global expansion.

Two of the Philippines stores will be launched in the first half of 2024, while the remaining three stores will open in the second half of the year in key locations.

Golden Hind Chief Executive Officer, Youngwoo Noh said the company was very excited to announce EGGDROP's second international expansion and looking forward to provide a fun experience for consumers in the Philippines.

“In addition to Thailand and the Philippines, EGGDROP is actively seeking master franchise partners in other countries such as the US and Japan to strengthen the brand's presence globally,” he said.

EGGDROP's entry into the Philippine market is part of Golden Hind's aggressive overseas expansion strategy, which aims to provide Filipino consumers with a new gastronomic experience that is both delicious and healthy.

Starting with its first store in 2017 and completing the opening of 298th stores in South Korea (as of November 2023), EGGDROP has achieved sustained sales growth in a short time thanks to its sensational product design, healthy and delicious "egg food" concept, as well as Instagrammable food and package design.

Building on this growth in the country, EGGDROP has recently received franchise inquiries from more than 30 countries worldwide, including the United States (US), Hong Kong, Japan, Taiwan, and India.

-- BERNAMA