Wednesday, August 21, 2024

Mary Kay Remains World’s Top Direct Selling Brand Of Skin Care, Colour Cosmetics




KUALA LUMPUR, Aug 20 (Bernama) -- Iconic beauty brand and global entrepreneurship company, Mary Kay Inc has again been named number one direct selling brand of skin care and colour cosmetics in the world by Euromonitor International, a provider of global business intelligence, market analysis, and consumer insights.

In addition to the global honour, Mary Kay was also recognised the top brand for facial make-up and lip products in Latin America; top colour cosmetic brand along with top direct selling brand of beauty and personal care products in Mexico; and top skin care brand in Kazakhstan.

“Our founder and my grandmother, Mary Kay Ash, taught us to never rest on our laurels. I know she would be as proud as we are that Mary Kay has again received this prestigious honour.

“This distinction speaks volumes about our commitment to investing in quality and innovation and our incredible community of independent beauty consultants who are the driving force behind our success,” said its Chief Executive Officer, Ryan Rogers in a statement.

Euromonitor International’s recognition of Mary Kay not only attests to the brand's unparalleled quality but also to its vast and continually growing presence on the global stage.

Mary Kay’s portfolio of products is loved the world-over because it includes skin care regimens that cater to a wide range of needs for men and women, inclusive of all ages, in addition to its colour products that cover a diverse range of skin tones.

Holding more than 1,600 patents for products, technologies, and packaging designs in its global portfolio, Mary Kay has a long-standing commitment to advancing skin health, research and development, as well as nutrition.

-- BERNAMA

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