Monday, February 13, 2017

TECHTARGET EXPANDS PRIORITY ENGINE COVERAGE TO DELIVER PURCHASE INTENT INSIGHT TO ASIA PACIFIC-FOCUSED B2B TECH MARKETING AND SALES TEAMS

Intent-driven platform now available in ANZ, ASEAN and India

NEWTON, Mass., Feb 10 (Bernama-BUSINESS WIRE) -- Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced that its Priority Engine platform now supports APAC-focused marketing and sales teams. The data and marketing analytics offering ranks accounts based on their purchase behavior around specific enterprise technologies and delivers precise contact information on prospects actively researching enterprise technology purchases across TechTarget's extensive network of more than 140 technology-specific editorial sites. New data subscriptions are now available for ASEAN countries, Australia, New Zealand and India that offer dramatic effectiveness benefits for account-based marketing (ABM), broad-based demand generation and related sales and marketing efforts to global and regional B2B technology vendors alike.

"This new release of Priority Engine gives APAC-focused marketers, whether they are in-region or centralized, a new source of high quality contact insight at a great cost-per-contact together with the real data-driven insight at the account level that successful ABM efforts require," said Bill Crowley, TechTarget senior vice president, international. "The offering is achieving remarkable success with our North American and EMEA-focused marketers, so we are especially glad to now get this into the hands of APAC-focused teams."
http://mrem.bernama.com/viewsm.php?idm=28410

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