KUALA LUMPUR, March 9 (Bernama) -- The digital revolution has started and it has a long way to go. From banking to insurance, 2017 holds a new bundle of opportunities to be explored – for the next phase of technology is dynamic, gigantic and forceful.
Leading Insurers are relying on personalized, rich media mobile video messages platform to acquire and retain customers. Because these high impact messages have easy response capabilities and quickly establishes a two-way brand-to-customer dialogue.
A Mobile Video Customer Engagement Platform- moLotus, reaches out and interacts with brand’s customer-base. Its rich media content formats and sophisticated mechanics when combined with relevant offers and call-to-actions, has proven effective in revenue generation, customer acquisition, plan upgrades, cross-selling, lead generation and more.
Bancassurance & Co-branded Campaigns
New customer acquisition through co-branded and Bancassurance campaigns can be facilitated by moLotus’ illustrative product videos and offers. These rich media mobile campaigns can be personalized (with name and more) and customized (in terms of language, offer and content) with multiple response options.
Given mobile video messaging scalability and configurations, Insurers can execute large campaigns with sophisticated mechanics quickly and effectively. Additionally, there are significant cost savings when compared to traditional campaigns.
Lead Capture
This facility can leverage your existing spend in traditional and online advertising while capturing the names and numbers of interested prospects. The personalized mobile messaging platform helps deliver the powerful video to the prospects mobile phones, enhancing customer conversion ratio.
Maximizing Customer Lifetime Revenue
Upgrades and Cross-sell revenue is bread & butter for Insurers. As customer data is already available with them, campaigns can be highly personalized, customized and timed for maximum effectiveness. With rich audio-visual medium, Insurers can put in place year long campaigns that generate steady new revenue.
Customer Retention
For Insurers, ensuring timely premium payments and avoiding lapses is important. With moLotus Insurers can define campaigns for events such as Renewals, Birthdays, Premiums, and other touch points with personalized and customized templates. It can be configured to automatically deliver personalized message to customer on the relevant day.
The emerging Asian markets are expected to grow steadily from an estimated 5.3% in 2016 to 5.7% in 2017 and 6.7% in 2018 (source: Swiss Re). And, moLotus is the ideal tool to take maximum advantage of this opportunity.
Source : moLotus
FOR MORE INFORMATION, PLEASE CONTACT:
Name : Joseph Foo
Tel : 0192609856
Email : joseph.foo@novosol.biz
--BERNAMA
http://mrem.bernama.com/viewsm.php?idm=28646
No comments:
Post a Comment