CHICAGO, June 9 (Bernama-BUSINESS WIRE) -- Global market research company
Euromonitor International released today new toys and games industry
data. According to the new research, games and puzzles registered 8
percent growth in 2016 – not only outpacing construction toys as the
fastest growing toy category globally, but also recording the highest
growth for the category since 2002.
North America accounts for
one-third of global games and puzzles sales at US$3.2 billion,
propelling the category ahead of construction toys with 14 percent
growth in 2016. Construction toys experienced a 1.6 percent decline in
North America last year – the first negative growth for the category in
the region over the past five years.
“Games and puzzles continued
to gain popularity among adults, especially in North America,” says
Matthew Hudak, toys and games analyst at Euromonitor International.
“This surge in popularity made games and puzzles the fastest growing
category overall in 2016.”
Globally, construction toys grew 7.8
percent in 2016 compared to double-digit growth from 2015, but continued
to hold the largest share of the traditional toys and games market at
US$10 billion, followed by games and puzzles at US$9.5 billion.
Construction
toys are expected to make a comeback as the fastest growing toys
category globally with a forecasted compound annual growth rate of 6.8
percent from 2016 to 2021.
“Continued growth in sales to adults
illustrates that children are retaining interest in toys into adulthood
on a scale not seen in previous generations,” says Hudak. “Categories
with proven multi-generational appeal like construction, remote control,
and action figures are therefore expected to see the fastest growth
over the next five years.”
To learn more, visit: http://www.euromonitor.com/toys-and-games.
About Euromonitor International
Euromonitor International
is the world’s leading provider for global business intelligence and
strategic market analysis. We have more than 40 years of experience
publishing international market reports, business reference books and
online databases on consumer markets.
Euromonitor International released today new toys and games industry
data. According to the new research, games and puzzles registered 8
percent growth in 2016 – not only outpacing construction toys as the
fastest growing toy category globally, but also recording the highest
growth for the category since 2002.
North America accounts for
one-third of global games and puzzles sales at US$3.2 billion,
propelling the category ahead of construction toys with 14 percent
growth in 2016. Construction toys experienced a 1.6 percent decline in
North America last year – the first negative growth for the category in
the region over the past five years.
“Games and puzzles continued
to gain popularity among adults, especially in North America,” says
Matthew Hudak, toys and games analyst at Euromonitor International.
“This surge in popularity made games and puzzles the fastest growing
category overall in 2016.”
Globally, construction toys grew 7.8
percent in 2016 compared to double-digit growth from 2015, but continued
to hold the largest share of the traditional toys and games market at
US$10 billion, followed by games and puzzles at US$9.5 billion.
Construction
toys are expected to make a comeback as the fastest growing toys
category globally with a forecasted compound annual growth rate of 6.8
percent from 2016 to 2021.
“Continued growth in sales to adults
illustrates that children are retaining interest in toys into adulthood
on a scale not seen in previous generations,” says Hudak. “Categories
with proven multi-generational appeal like construction, remote control,
and action figures are therefore expected to see the fastest growth
over the next five years.”
To learn more, visit: http://www.euromonitor.com/toys-and-games.
About Euromonitor International
Euromonitor International
is the world’s leading provider for global business intelligence and
strategic market analysis. We have more than 40 years of experience
publishing international market reports, business reference books and
online databases on consumer markets.
Contacts
Euromonitor International
Marissa Bosler, +1 312-477-8908
Communications Executive
marissa.bosler@euromonitor.com
Marissa Bosler, +1 312-477-8908
Communications Executive
marissa.bosler@euromonitor.com
Source: Euromonitor International
GAMES AND PUZZLES SURPASS CONSTRUCTION AS FASTEST GROWING TOY CATEGORY GLOBALLY IN 2016
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