SINGAPORE, June 29 (Bernama-BUSINESS WIRE) -- PubMatic, the automation solutions company for an open digital media industry, today announced that its Asia-Pacific operations continued the strong momentum seen in 2016 by achieving profitability on an adjusted EBITDA basis in 2016 and the first quarter of 2017.
The company added that it recorded more than 100 percent year-over-year net revenue growth in the first quarter of 2017.
These results were underpinned by growing adoption of header bidding and wrapper technology, and increased mobile and video monetization for its publisher clients.
PubMatic launched its header bidding technology globally in 2012 and its wrapper solution in 2016 – and on both occasions the company was one of the first to launch these solutions to market. These solutions represented a majority of PubMatic’s global impressions by the end of 2016.
The company’s header and wrapper technology has been widely adopted across the Asia-Pacific region. PubMatic said it has added a significant number of premium publisher customers in the Asia-Pacific region over the past six months, including Cheetah Mobile (China), Daily Mail (Australia and New Zealand), Fandom powered by Wikia (Australia and New Zealand), WittyFeed (India), Dainik Bhaskar (India) and Toyo Kezia (Japan).
“We know PubMatic’s products are world-class, but with such geographical and cultural differences within APAC it is important to have talented local teams in-market to help engage our partners face-to-face and guide them on their programmatic journey,” said PubMatic VP APAC, Jason Barnes. “We know that some of our competitors don’t have boots on the ground, which is a real challenge for clients considering the on-going support and education required to build the expertise to fully exploit the opportunity that programmatic advertising offers.”
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