Points of view drawn from research conducted by Interbrand across the Asia-Pacific
SINGAPORE, Aug 1 (Bernama-BUSINESS WIRE) --
For the first time, Interbrand has carried out a comprehensive analysis
of the best brands in Asia. The 2017 study compiles insights from Best
Japan Brands, Best China Brands, Best Korea Brands and Best India
Brands, while delving into how brands are growing within Australia and
the markets of Southeast Asia also.
The study points to the
growth of each major Asian market, as determined by Interbrand data
conducted over the last five years. Analysis and research highlights
that we have entered a period of accelerating change, or a new age. An
over-riding theme that has emerged centers around: changing consumer
behavior, digitization and how brands are responding, or are not
responding, to these changes.
In the overview, Interbrand’s Chief
Executive Officer for Asia-Pacific, Stuart Green, notes that due to
rapid technological advancement and demographic shifts, customer
expectations are changing, and addresses the opportunities for Asian
brands moving forward.
Stating that, “Each market in the Asia
region has its own unique way of conducting business and its own unique
cultural characteristics. Brands in Asia will win and engage better with
customers if they use big data in a more meaningful way.”
Green
believes that tech companies more than most are leading the way in this
respect by leveraging technology tools in ways that are relevant to
consumers, to drive choice, loyalty, and ultimately better business
performance.
The study also highlights insights from interviews
with key business leaders from some of Asia’s most successful brands,
such as Rakuten, KIA, Telstra and Aviva.
To learn more about Asia and how each region is accelerating, please see here.
About Interbrand
At
Interbrand, we believe that growth is achieved when an organization has
a clear strategy and delivers exceptional customer experiences. We do
both, through a combination of strategy, creativity, and technology that
helps drive growth for our clients’ brands and businesses. With a
network of 24 offices in 17 countries, Interbrand is a global brand
consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel.
Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of
agencies. For more information, please contact us, or follow Interbrand
on LinkedIn, Twitter and Facebook.
For the first time, Interbrand has carried out a comprehensive analysis
of the best brands in Asia. The 2017 study compiles insights from Best
Japan Brands, Best China Brands, Best Korea Brands and Best India
Brands, while delving into how brands are growing within Australia and
the markets of Southeast Asia also.
The study points to the
growth of each major Asian market, as determined by Interbrand data
conducted over the last five years. Analysis and research highlights
that we have entered a period of accelerating change, or a new age. An
over-riding theme that has emerged centers around: changing consumer
behavior, digitization and how brands are responding, or are not
responding, to these changes.
In the overview, Interbrand’s Chief
Executive Officer for Asia-Pacific, Stuart Green, notes that due to
rapid technological advancement and demographic shifts, customer
expectations are changing, and addresses the opportunities for Asian
brands moving forward.
Stating that, “Each market in the Asia
region has its own unique way of conducting business and its own unique
cultural characteristics. Brands in Asia will win and engage better with
customers if they use big data in a more meaningful way.”
Green
believes that tech companies more than most are leading the way in this
respect by leveraging technology tools in ways that are relevant to
consumers, to drive choice, loyalty, and ultimately better business
performance.
The study also highlights insights from interviews
with key business leaders from some of Asia’s most successful brands,
such as Rakuten, KIA, Telstra and Aviva.
To learn more about Asia and how each region is accelerating, please see here.
About Interbrand
At
Interbrand, we believe that growth is achieved when an organization has
a clear strategy and delivers exceptional customer experiences. We do
both, through a combination of strategy, creativity, and technology that
helps drive growth for our clients’ brands and businesses. With a
network of 24 offices in 17 countries, Interbrand is a global brand
consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel.
Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of
agencies. For more information, please contact us, or follow Interbrand
on LinkedIn, Twitter and Facebook.
Contacts
Interbrand
Alyssa Carfi, +1-212-798-7547
+1-973-897-6264
Senior PR Associate
alyssa.carfi@interbrand.com
Alyssa Carfi, +1-212-798-7547
+1-973-897-6264
Senior PR Associate
alyssa.carfi@interbrand.com
Source: Interbrand
INTERBRAND RELEASES FIRST-EVER BEST ASIA BRANDS STUDY: ENGAGE TO GROW
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