KUALA LUMPUR, Feb 22 (Bernama) -- Cross border online shopping platform,
28Mall.com has allocated over RM100,000 worth of e-AngPow called HongBao$ (HB$)
for this year Chinese New Year (CNY).
The 28Mall members can claim e-AngPow each day to share with their friends
via social media, the company said in a statement here, yesterday.
"The senders will receive more HB$ automatically when their friends accept
their e-AngPow. The more they send, the more HB$ they get," it said.
An AngPow mostly refers to the traditional Chinese gift of money which is
given during special occasions such as CNY.
The company said the HB$ e-AngPow can only be used to offset purchases in
28Mall or to exchange for 100 per cent redemption HB$ items and
non-transferable.
To promote the use of the digital AngPow, the company launched two CNY
offers which valid till Feb 28.
Under the "send e-AngPow, win cash" offering, the member who sends 28Mall
e-AngPow and refers the highest number of new members will get US$2 cash and
HB$2.80 per member.
Meanwhile, top three shoppers with highest spending (based on amount paid,
excluding vouchers) will earn credits into their 28Mall cash wallet.
Co-Founder of 28Mall.com, Fione Tan, said being a cross border
online-to-offline commerce, the e-mall could help Malaysia brands to export to
China and overseas.
"Unlike other marketplaces, 28Mall only accepts brand owners or authorised
distributor to ensure all products are authentic, so that consumers can shop
with ease of mind," she added.
The company said 28Mall.com has attracted over 300 international and local
brands. It also offering delivery logistics services for sellers, with
successfully delivered items to the ASEAN countries, Hong Kong, China, South
Korea, USA, Spain and Poland.
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