KUALA LUMPUR, Aug 29 (Bernama) -- PubMatic, a premium digital technology company has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats.
“With this achievement, it is critical that we accelerate the growth of programmatic with more transparency, all which lead to the overall success of our in-app publisher and developer clients,” said PubMatic senior director (Product Management), Mike Chowla.
By supporting this initiative, PubMatic will help drive improved in-app viewability and verification to ensure quality and trust in this growing channel, according to a statement.
This certification comes in the midst of PubMatic’s continued commitment to enforcing industry quality and transparency initiatives such as the IAB Tech Lab’s App-ads.txt specification, Sellers.JSON and Supply Chain Object.
With the compliance certification, PubMatic continues to focus on driving more effective mobile advertising and helping advertisers realise the potential mobile can offer.
More information at https://pubmatic.com.
-- BERNAMA
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